Sam Fender shares video for ‘Hypersonic Missiles’

Sam Fender is very pleased to share the video for his new single, Hypersonic Missiles, discover it below!

Sam Fender will play on Fri 10th May 2019 at The O2 Institute Birmingham. 


Directed by the acclaimed Vincent Haycock (Lana Del Rey, Florence + The Machine), this is the LA director’s third video for Fender following the hard-hitting Dead Boys and Play God. It was shot in LA.

‘Hypersonic Missiles’ is a song that steers close to Sam’s oeuvre for impassioned observations about the state of the world around us, commenting on apathy in the face of self-destruction. Whilst we all see the frightening daily political mismanagement being played out across the globe, most of us remain helpless and confused to our own plight, watching quietly for what comes next. It’s a message assuredly delivered with Sam’s colossal rasp, and typically wrapped in melody atop of melody. A big voice, and a huge next step for this super smart 24-year-old from North Shields.

Sam Fender explain: “This song started out when I saw the term ‘Hypersonic Missiles’ in a newspaper. It’s a newly developed Russian missile that travels at something like nine times the speed of sound, which is essentially unstoppable. America currently has no defence against such a weapon, they would be helpless in the wake of an attack, as you have roughly six minutes from the time it is launched to the time it strikes. 

“In many ways, Hypersonic Missiles is an unorthodox love song. It’s main focus is on the world around the narrator, who is a complete tin foil hatter. They are convinced the world is on its last legs; they know that it is rife with injustice but feel completely helpless and lacking the necessary intelligence to change it while remaining hopelessly addicted to the fruits of consumerism.

“Amongst all the chaos is love and celebration, there is this glimmer of hope that runs through the song, a little notion that no matter what happens, these two people are gonna have a fucking good time regardless of the tyrants that run their world, and regardless of the imminent doom from these ‘Hypersonic Missiles’.

Last month, Sam made his first firm moves out in the US with a series of storming performances at SXSW in Texas, and sell-out debut shows in New York, LA, and Toronto. During the whirlwind visit, Sam made his first US television appearance, performing Hypersonic Missiles on Jimmy Kimmel Live!

Back in the UK, Sam’s been selling out each and every show he plays. With two nights at Shepherd’s Bush Empire long since sold out in May on a long since sold out tour, Sam recently put a very special hometown date at Tynemouth Castle on sale for the Summer, with 4000 tickets selling out within an hour. A hectic summer schedule of festivals (including Glastonbury, All Points East, and TRNSMT) should surround the release of a debut album. Further details of that to be announced imminently.

Sam Fender Links: Website | Facebook | Spotify

Watch the official music video for ‘Hypersonic Missiles’ below: