Watch: Tender – ‘Machine’

August 3, 2017 in News

London indie-electro-pop duo Tender have revealed the video for the next track to be taken from their debut album Modern Addiction, new single ‘Machine’.

“We wanted to put together a more abstract video for this song made up of video clips and visuals rather than an orthodox music video. I’d been watching some great documentaries by Adam Curtis a few weeks before and I’d cite ‘Hypernormalism’ as an influence on this. We felt that the lyrics covered quite a lot of different themes, but in the end all eluded to the same feeling of people not having control of their habits and the way they live their lives, ultimately. The song is about consumerism, entertainment, advances in technology and blind addictions. It’s a look into a dark world that feels like a simulation, where our real job now as humans, is shopping” says Cobb.

Tender’s debut full length is due for release 1st September 2017 via Partisan Records, pre-order it here.

Tender play The Sunflower Lounge Birmingham on Mon 4th September 2017, with support from Spilt Milk Society and Sound & City. Tickets available here.

Watch the video for ‘Machine’ below: